Brand Strategy | Messaging | Visual Identity | Product Design
cumulative sales on Teachers Pay Teachers
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Learn in Color was started by 14 year old student Samantha Shank. The site has over 400 blog posts and 200 products dedicated to help students learn without textbooks.
Learn in Color’s brand identity needed to be youthful but mature. It needed to reflect the scope of diverse resources Learn in Color offers.
Learn in Color’s primary colors are navy blue and orange. These two primary colors are used interchangeably depending on the topic and purpose.
Traffic is driven primarily from social media (Facebook, Pinterest) and Google search.
Each page has been optimized to convert casual readers to lifelong fans through intricate SEO, strategic lead opt-ins, and easy-to-use informational architecture.
As the company has evolved its marketing strategies, Learn in Color needed to keep its 200+ digital products cohesive.
Learn in Color developed strategic patterns and designs to make each design stand-alone on search engines and digital marketplaces, while being part of a greater content library. Some of Learn in Color’s best product series includes:
