Brand Strategy | Messaging | Visual Identity | Product Design | Social Media
VISUAL IDENTITY
Learn in Color was started by 14 year old student Samantha Shank. The site has over 400 blog posts and 200 products dedicated to help students learn without textbooks.
Learn in Color’s brand identity needed to be youthful but mature. It needed to reflect the scope of diverse resources Learn in Color offers.
Learn in Color’s primary colors are navy blue and teal. These two primary colors are used interchangeably depending on the topic and purpose.
$150,000
cumulative sales on Teachers Pay Teachers
27K
Facebook followers
47%
subscriber open rate
PRODUCT DESIGN
As the company has evolved its marketing strategies, Learn in Color needed to keep its 200+ digital products cohesive.
Learn in Color developed strategic patterns and designs to make each design stand-alone on search engines and digital marketplaces, while being part of a greater content library. Some of Learn in Color’s best product series includes: